The goal is to raise funds and awareness of homeless issues facing residents of Cambridge, Ontario. Beginning on February 6, 2017 and running through to May 6, 2017, Paul Tavares spent 90 days living on a private parcel of land in downtown (Galt) Cambridge. The campaign garnered a tremendous amount of media coverage. The campaign raised an impressive amount of food and clothing donations and the financial goal of raising $10,000 was surpassed.
Recipients of the fundraising efforts were: Cambridge Shelter Corporation, CVCF – Urban Hope, Cambridge Self-Help Food Bank.